I honestly think this is the first video were Jay-Z wasn't taking himself so seriously! He looks like he's actually having ummm FUN! Hearing the song, I never thought to myself "what would the video treatment be?" Besides that the song is pretty short. But I'm not mad at this AT ALL! I'm sure the video will get as many hits as the song as been getting spins in the club, the radio, on yo iPod, etc. and so on. Enjoy!