"G's Up!" -(Vitamin) Water Get No Enemy!

I'm not sure if you've been noticing the boldly colored ads lacing the subways of recent with either some broken up word of inspiration, or simply the iconic logo, a "G" w/the lightening bolt. Well FYI that's Gatorade's latest campaign to win back the thirsty of all those that deflected over to the country of Vitamin Water. Now rewind a few days back to last Monday, I get back to "Minority Headquarters" to find a huge package waiting by my doorsteps,which was quite heavy btw. Placed my ear on it to check if it was ticking, then took it inside for closer inspection. Encased inside the package was a crisp black leather box containing...7 different flavors of Gatorade, a booklet, and a flash drive w/ a Quicktime format commercial of numerous athletes, giving their own definition of what "G" means to them. After working up a sweat to get the box open I had to drink one just to cool down! I 'm guessing someone figured "If he's a tastemaker, then he NEEDS to be TASTING stuff." Right? After refrigration and spending time with each flavor, G2 it my favorite. It's like when you get the just right mix of sugar, Kool-Aid and water Mama use to make. I'm guessing the "G" stands for "Gulp" cause that's just what I did to each one. Lol! Good thing that I dug it cause not but two days later I get a whole MONTHS worth of the stuff shipped to me! YES! However I rush to drink it not reading that it's not FDA approved just yet, and may cause prolonged erections (score!), nose bleeds, abnormal hair growth in uncommon areas, anal swelling, temporary torettes, lateness to work, eratic texting, and sudden unexplained break ups in short term relationships. WHOA! So if I'm constantly late for work, you receive strange texts from me, I curse you out in public, and I've all of a sudden stop calling you, if we were "dating", then PLEASE excuse me. I guess that's just the "G" in me.

"Whass (Goes) Up, Must Come Down!" -Damn Things Done "Change!"

Man 8 eight years pasts, and ALOT of things can change boy! Remember that hilarious Monday Night Football ad that Budweiser ran sometime ago ('99-'02), showing that infamous "Whassup?" greeting five homeboys shared on one single phone call? Well, here's the recent union that's circulating on the 'net, that brings us up to speed on what the fellas have been up to. "Change" now that's "Whassup!"

"Tokens Of Affection" -Sex in the Gritty

Who's brilliant marketing idea was this?
I can just see the boardroom meeting for this one.
"We need a packaging that screams New York!
Something iconic that the common man can relate to.
How 'bout the Subway? Yes, yes, the train!" To that I say, "HUH?" The last thing that I wanna think about before "doing the do" is New York City Transit System! You don't know who's been in the seat you're in. It carries all types of infectious diseases. You have to pay to get on. And on top of that, it never comes when you want it to...Umm...Never mind it makes sense to me now. Forget it.

"A Spike (TV) Joint"-Star Wars Debuts on Spike

Hey, you remember the cable channel some years back, that Spike Lee attempted to sue over the use to the name? Well, one he didn't win (bold move Spike) an two, (as you may have noticed from the barrage of all those subway ads) they'll be airing ALL 6 of the Star Wars episodes starting April 6th. Each episode will air an encore showing the very next day (as if an respectable Star Wars fan would miss the 1st airing). Props to the advertising agency that spear headed the ad campaign, they took a very effective comedic approach to their marketing plan.

These are a few of my favorite ones that I've seen round town. I'm sure they've been eyed by some fanatic collector that trying to figure out how to get their hands on one (lol) Enjoy and "May the Force be with you."